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Graphic Design and Web Design, Trait Design

Hi We're Trait

Trait is a graphic design and digital agency that delivers creative, innovative, cost effective, hard-working, graphics-based projects, whatever the size of your company or organisation. We give great value for money and whatever the size of your project or budget, we tackle everything with the same degree of creativity, enthusiasm and attention to detail. We have produced work that works for our clients for over 50 years.


About Us

In 1974, the first branch of McDonalds opened in the UK, the three-day working week was introduced and the BBC launched Ceefax. That same year, we set up Trait Design, an independent graphic design agency. We’ve come a long way since then.

We could write reams about how innovative, cost effective and hard-working we are, but our guess is that what you really want to know is how our work could influence your business.

At Trait we’re about results. We do work hard, but we always make sure our creativity pays off. No matter what your budget or the size of your organisation, we focus on giving you an end product that actually meets your objectives. And we do it all with bags of enthusiasm and exacting attention to detail.

Our team consists of graphic designers, web designers, artworkers, web developers, illustrators, photographers, copywriters and marketers. We have worked in most business sectors; financial, manufacturing, publishing, utilities, governmental, educational, retail, B2B and the charitable sector.

We’ve developed a simple philosophy and we stick to it. We listen. We create. We deliver. It’s a proven philosophy that has enabled us to build a sustained and successful track record along with a satisfied and loyal client base.






Your brand is the identity of your company, it is the core of what your business stands for.



Digital media is an ever changing environment in which to attract and engage with audiences.



Because nothing can replace the feeling of something tangible.



In the studio or on location, our photography is guaranteed to impress.



We produce brand sensitive content that gives our clients a clear, compelling voice.



Visualising your data into key messages, helping to present information quickly and clearly.



Getting your name out there has never been so important. We help you stand out from the crowd.



From the subtle to the complex, supporting photography or standing alone, our illustration skills inform and influence.



We make compelling use of expensive exhibition space by attractive and engaging design.


Don’t just take our word for it, here are some kind words from some of our existing clients.


World Gold Council

Trait Design have been our primary designers for the last twenty years and they provide an invaluable service to us. They are passionate guardians of our brand and have always produced work of the highest standard – from technical documents to 40m2 exhibition stands in Chinese.

Bruce, Ross and the team have never let us down on any job. Even when faced with short deadlines or difficult amendments, they are never phased and I am always confident that they will get the job done.

Their team has a broad skillset – from corporate brochures and print management to exhibitions and html work. I enjoy working with them and would wholeheartedly recommend their services.


Research Quality Association

Seven years ago we asked Trait to look at some of our core marketing collateral, especially our annual conference material, in order to create a fresh and innovative design, look and feel. We were extremely pleased with the results and all materials were launched on time and on budget.

We have an excellent working relationship with Trait and all their staff understand our requirements.

As a not for profit association we have to manage our finances accordingly and Trait has always worked to these budgets.

I would recommend Trait to anyone looking for an excellent creative design agency which delivers quality creative work to brief, time and cost.


Royal London Insurance

Trait has worked for Royal London for 35 years. Personally, I’ve worked with them for more than 12 years. This is how good they are.

Over just six working days, Trait produced 26 text-heavy multi-page documents (of four different types) from raw copy to print ready artwork. Some of these went to as many as eight proofs, because we kept changing things! Trait did this in addition to producing their regular work for me (i.e. several other documents) at the same time.

They did all this without a single mistake. Not a typo, not a wrong comma or line break, not a style inconsistency…nothing. And don’t think that’s because I just didn’t notice or I wouldn’t care: I’m famous for being obsessed with getting everything absolutely right. Actually I’m almost as obsessed about it as Bruce and his colleagues at Trait.


Dietex International

Trait is a first class design agency; supremely skilled, talented and experienced across all facets of their work. A consummate group of professionals who are a pleasure to work with and great fun too.

 I wouldn’t hesitate to recommend Trait to other companies or organisations that need to drive forward their brand vision and strategies.


Essex Community Foundation

Trait has worked with us for around 20 years. They have helped us to develop a consistent approach across all our branding, literature, graphics and website. It is important for our fundholders and supporters that we get the balance of professionalism and cost right in all that we produce. Trait enables us to do this. 

I really can’t speak highly enough of the team at Trait. Nothing is ever too much trouble, even if a requested deadline is almost unreasonable. 

They are also great fun to work with. We really value the relationship that we have built up with Trait over the years.  


Mulberry Hall

I really thought twice when Bruce asked to me to write a testimonial, should I write what he wanted me to say, or should I tell the truth? Okay, so they’re not really that good, there are plenty of better agencies out there, many quicker and cheaper.

No…that’s a joke!  Trait is terrific in all these areas. The truth is, I want them to stay as they are and have them all to myself!